Danone, a multinational food company, is expanding its dairy range in the United Kingdom by launching its Skyr line. This Icelandic-style yogurt, known for its thick texture and high protein content, aims to cater to health-conscious consumers. The launch follows Skyr’s success in France, where it boosted sales by 29% since 2019. The product will be available in various sizes and flavors across UK stores.
Danone, a leading multinational food company known for its dairy and plant-based products, is strengthening its presence in the United Kingdom by launching its Skyr yogurt line. This Icelandic-style yogurt, recognized for its thick texture, high protein, and fat-free composition, is aimed at health-conscious consumers seeking nutritious options.
Danone’s decision to introduce Skyr in the UK follows its success in other European markets, particularly in France, where the product has driven a 29% increase in yogurt sales volume since 2019. With growing demand for protein-rich dairy products, the company sees this as an opportune moment to expand its offerings.
The new Danone Skyr range will be available in several packaging types and flavors, including 800g Natural (RRP £3.30), 480g Natural (RRP £2.25), 150g Natural & Strawberry (RRP £1.10), and 270ml Vanilla and Strawberry beverages (RRP £1.50).
After witnessing the growth of Skyr in other markets, we’re thrilled to introduce Danone Skyr to the UK. Our Skyr range offers a delicious option for consumers seeking naturally high-protein, fat-free products. Danone Skyr’s unique offering stands out in the market with its thick and creamy texture and mild taste. We believe it will be a popular choice among health-conscious shoppers.”
Tom Hickton, Dairy Marketing Director for Danone UK & Ireland
Danone’s expansion into the UK dairy sector with Skyr highlights the company’s commitment to catering to evolving consumer preferences, strengthening its market position in the high-protein dairy segment.
