Fonterra highlights New Zealand’s natural dairy advantages at Bakery China expo, promoting grass-fed butter and cream products in response to China’s rising dairy demand and new nutritional guidelines.
Fonterra, New Zealand’s largest dairy cooperative, is leveraging the natural advantages of its grass-fed dairy products to tap into China’s growing demand for high-quality dairy. At the recent Bakery China expo in Shanghai, the company highlighted the premium appeal of its “yellow oil” butter, a product derived from grass-fed cows and prized for its quality, color, and taste.
Teh-han Chow, Fonterra’s CEO for Greater China, underscored the significance of New Zealand’s clean environment, abundant sunshine, and natural rainfall in producing nutrient-rich dairy. These environmental factors contribute to the distinctive quality of New Zealand butter, setting it apart in a competitive global market.
The Bakery China expo, the largest foodservice exhibition in Asia, attracted nearly 500,000 attendees over four days, showcasing the latest innovations in the industry. At the event, Fonterra also introduced a new commercial cooking cream tailored specifically for China’s mid-tier baking sector, further expanding its product range for foodservice professionals.
China’s government recently increased the recommended daily dairy intake from 300g to 500g, creating more opportunities for dairy companies to promote nutritional benefits. In response, Fonterra is doubling down on its commitment to provide sustainable, natural dairy solutions that support healthy lifestyles.
Beyond China, Fonterra plans to replicate its market strategy across Asia, building on its success in countries like South Korea. The cooperative aims to strengthen its consumer brand presence and meet rising expectations around quality and environmental responsibility.
With a focus on natural production methods, sustainability, and market-specific innovation, Fonterra is well-positioned to grow its footprint in one of the world’s largest and most dynamic dairy markets.
