ORIGHT, a Haryana-based dairy tech startup, aims to streamline India’s milk supply chain through technology, ensuring transparency, quality, and financial accessibility for dairy farmers. Their suite of tools, including IoT-enabled devices and a mobile app, provides real-time data and quality assurance from collection centers to end consumers, positioning them as a key player in India’s expanding dairy sector.
Founded in 2019, ORIGHT is an innovative dairy tech startup headquartered in Haryana, India, focused on creating an ecosystem that enhances transparency and efficiency in the Indian dairy supply chain. With an ambitious goal to empower stakeholders across the industry, ORIGHT addresses longstanding bottlenecks through advanced digital solutions, benefiting everyone from farmers to end consumers.
ORIGHT offers a Supply Chain Management Mobile App, providing real-time data access and analytics to producers, collection centers, chilling centers, dairy plants, and consumers. In FY24, the startup reported $1 million in revenue and aims to increase it by two to three times this fiscal year.
Tackling Key Challenges in Indian Dairy
Over the past 30 years, India’s dairy industry has expanded significantly, making up 24% of global milk production and contributing around 4-5% to the national GDP. However, challenges like milk adulteration, contamination, and unmet international sanitary standards restrict India’s position in the global export market. ORIGHT addresses these issues by integrating technology with operational processes, digitizing the milk supply chain to improve transparency and safety.
ORIGHT’s Technological Offerings
Founded by Utkarsh Kapoor and Rame Ji Kachroo, ORIGHT began with a focus on eliminating milk adulteration. The company developed a comprehensive software solution during the COVID-19 pandemic and later piloted it with a dairy company in Haryana. Today, ORIGHT’s portfolio includes the Supply Chain Management Mobile App and ORIGHT Sense, an IoT device that uploads milk testing data to the cloud for real-time quality monitoring.
ORIGHT’s product lineup also includes the MilkoReader, an IoT-enabled milk testing machine that can identify six adulterants and assess eight composition parameters in under 45 seconds. These devices enhance milk quality and streamline the supply chain, allowing stakeholders to monitor data from collection to processing.
Expanding to Fintech and Beyond
In September 2024, ORIGHT secured a $1 million investment led by Aeravti Ventures, with additional pre-seed funding of $500,000 from Loyal VC. To further support farmers, ORIGHT plans to launch a comprehensive fintech service in November, introducing an Aadhaar Enabled Payment System (AEPS) that allows farmers to access cash at milk collection centers. This feature, combined with the company’s upcoming loan facilities, is expected to improve financial accessibility for rural dairy farmers.
Future Prospects
ORIGHT plans to expand its services to emerging economies in the Global South, adapting its offerings to meet specific regulatory needs. Projections indicate the Indian dairy industry will reach an INR 49.95 Lakh Cr market value by 2032, growing at a CAGR of 13% from 2023, positioning ORIGHT as a key player in a promising market.
