New Zealand-based global dairy company Fonterra has expanded its Anlene brand in Thailand on July 1, 2025, introducing new collagen-infused yogurt and lactose-free UHT milk to cater to the country’s health-conscious and aging population. The expansion reflects Fonterra’s strategic focus on adult nutrition and lifestyle wellness in Southeast Asia.
Fonterra, a New Zealand-based multinational dairy cooperative, has expanded its adult nutrition brand Anlene in Thailand by launching collagen-enriched yogurt drinks, lactose-free UHT milk, and refreshed packaging formats. This move aims to cater to Thailand’s growing health-conscious and aging consumer base.
The newly introduced Anlene yogurt drink blends collagen, calcium, protein, and vitamins B1, B2, and D, promoting bone, joint, and muscle health. Available in strawberry and vanilla flavors, the yogurt is designed for convenience, targeting active adults seeking functional nutrition on the go.
Alongside, lactose-free UHT milk has been launched to support consumers with digestive sensitivity, tapping into the rising demand for gut-friendly dairy products. The updated UHT milk packaging now features enhanced nutritional information visibility, offering better clarity in the competitive dairy shelves of Thailand’s retail market.
This product expansion underlines Fonterra’s strategic emphasis on functional and lifestyle-based nutrition across Southeast Asia. By aligning with local taste preferences and nutritional needs, Fonterra strengthens Anlene’s position as a trusted brand in adult wellness, especially among middle-aged and older demographics.
Thailand’s dairy industry has seen a rising trend in value-added and health-focused products, and Fonterra’s move reaffirms its commitment to dairy innovation and consumer-centric offerings.
