Dairy Farmers of America (DFA), a leading U.S. dairy cooperative, has introduced Milk50 by DairyPure, a low-calorie, lactose-free milk with 75% less sugar than traditional skim milk. Launched in Kansas, USA, the product offers 9 grams of protein per serving and comes in original, chocolate, and vanilla flavors.
Dairy Farmers of America (DFA), a leading farmer-owned dairy cooperative in the United States, has unveiled Milk50 by DairyPure, a pioneering dairy milk that contains only 50 calories per serving while reducing sugar content by 75% compared to traditional fat-free skim milk. This new lactose-free milk is designed for health-conscious consumers seeking a balance between nutrition and taste.
Milk50 retains the core nutrients of conventional dairy milk, providing 9 grams of protein per serving, which is significantly higher than most plant-based milk alternatives. It will be available in original, chocolate, and vanilla flavors and achieves its low-calorie profile through an advanced ultra-filtration process that removes excess sugar while preserving natural protein content. To enhance taste, a small amount of allulose, a low-calorie sweetener with only 10% of the calories of regular sugar, is added.
Milk50 is transforming the dairy category by delivering real dairy milk that directly addresses concerns about calories and sugar, Consumers who switched to plant-based alternatives for lower calories have had to compromise on taste and nutrition. With Milk50, they no longer have to.”
Rachel Kyllo, Chief Marketing Officer of Dairy Brands at DFA.
Milk50 is set to launch at Target stores nationwide, along with select West Coast retailers, including Walmart, Albertsons, and Stater Bros. Markets. It will be available in 48-ounce plastic bottles at a suggested retail price of $4.49. The product is also a good source of calcium (20% Daily Value), vitamin D (10%), and vitamin A (15%), addressing common nutritional gaps in plant-based alternatives.
The launch comes as new national studies indicate that 58% of U.S. adults are returning to dairy after dissatisfaction with plant-based milk due to its taste, price, and heavy processing. DFA’s commitment to innovation, sustainability, and farmer support is reflected in the state-of-the-art production process behind Milk50. As a cooperative representing over 10,000 dairy farmers across the USA, DFA continues to push industry boundaries by combining traditional dairy excellence with modern nutritional advancements.
With Milk50, DFA reinforces its leadership in the dairy sector, ensuring that consumers have access to high-quality, nutrient-rich, and great-tasting milk that aligns with modern dietary preferences.
