In India, the juice and dairy beverage industry is intensifying its focus on affordability and health as the summer of 2025 approaches. Companies like Dabur India, Mother Dairy, and Amul are introducing small-pack options, ramping up advertising, and launching new products to attract health-conscious consumers while competing with soft drink brands.
As competition intensifies in India’s beverage industry, leading juice and dairy beverage brands are prioritizing affordability and health-conscious options. Companies like Dabur India, Mother Dairy, and Amul are expanding their product offerings with smaller pack sizes and enhanced distribution to capture consumer demand during the peak summer season.
Dabur India’s Strategy for Summer 2025
Dabur India Ltd., headquartered in Uttar Pradesh, is a major player in the juice and dairy beverage sector. The company has been focusing on affordability to compete with soft drink brands by reducing the price difference between its fruit-based drinks and cola beverages.
Monisha Prasher, Marketing Head – Beverages, Dabur India Ltd., emphasized the importance of affordability, stating,
For beverages, the ₹10 price point hits the sweet spot of affordability for Indian consumers, making it the preferred out-of-home consumption price point. We expanded the Real Nectars portfolio to the ₹10 price point some time back, and it is helping us expand our distribution.”
Additionally, Dabur has launched a new campaign promoting its Real Activ portfolio, stressing the importance of healthy drinking habits alongside healthy eating.
Mother Dairy Strengthens Its Dairy Beverage Portfolio
Mother Dairy, based in Delhi, is ramping up its focus on value-for-money dairy beverages. The company recently invested significantly in sports sponsorships, including the Champions Trophy, to promote its products.
Manish Bandlish, Managing Director, Mother Dairy, highlighted their commitment to affordability:
We believe great taste and value should be accessible to all, which is why we focus on convenient and affordable pricing without compromising on quality. Our offerings include Lassi and probiotic Chaach variants, such as the much-loved Tadka Chaach, available at just ₹10. This summer, we are strengthening our portfolio at the same price point with the all-new Pudina Chaach and introducing Mango Lassi in a new pack size.”
Amul Expands Its Dairy-Based Fruit Beverage Line
Amul, India’s dairy giant based in Gujarat, has also intensified its marketing efforts for its dairy-based fruit beverage brand, Tru. Last month, the company launched a ₹10 pack of 150 ml Tru, making it more accessible to consumers. The brand’s latest advertising campaign emphasizes the “goodness of real fruits” in its beverages.
The Road Ahead for India’s Juice and Dairy Beverage Market
With rising consumer awareness about health and affordability playing a key role in purchasing decisions, the juice and dairy beverage industry is expected to grow rapidly this summer. Leading brands are not only competing with soft drink players but are also innovating their products to cater to evolving consumer preferences. As India’s beverage sector heats up, companies focusing on value, quality, and health benefits are likely to gain a competitive edge in the market.
