Ved Ram Nagar’s journey from a small milk vendor to the founder of Paras Milk, a major dairy brand in India, showcases his vision and perseverance. Starting in 1933, he built V.R.S. Foods, expanding its reach across multiple states, including Uttar Pradesh and Haryana. Today, Paras Milk processes 3.6 million liters of milk daily and has diversified into healthcare, real estate, education, and pharmaceuticals.
Paras Milk, one of India’s leading dairy companies, was founded by Ved Ram Nagar, who began his journey in 1933 as a small milk vendor. Starting with just 60 liters of milk daily, he envisioned a larger role in the dairy industry, competing with established brands like Amul and Mother Dairy. His efforts led to the establishment of V.R.S. Foods in 1980, which later evolved into Paras Milk, a name trusted by millions across India.
Building a Dairy Empire
Ved Ram Nagar laid the foundation for his first dairy business in 1980. By 1984, he launched a dedicated unit for processing milk and dairy products. The company took a major leap in 1987 with the establishment of a large-scale milk processing plant in Sahibabad, Ghaziabad, Uttar Pradesh. This marked the beginning of Paras Milk’s rise in the Indian dairy sector.
Expanding further, a new facility was inaugurated in Gulavathi in 1992, followed by another plant in Gwalior, Madhya Pradesh, in 2004. The company continued to grow even after Ved Ram Nagar’s passing in 2005, as his sons took charge. In 2008, they rebranded the company as ‘Vedram and Sons Private Limited,’ further strengthening the Paras brand with an array of dairy products.
Growth Beyond Dairy
Paras Milk has extended its operations beyond dairy, entering sectors like healthcare, education, real estate, and pharmaceuticals. The company also established the Chaudhary Ved Ram Charitable Trust, which actively supports education and healthcare initiatives. Additionally, Surendra Singh Nagar, a member of the founding family, has expanded their influence into politics as a Rajya Sabha MP.
With a vast network covering multiple states, including Haryana, Rajasthan, Maharashtra, Gujarat, and Uttar Pradesh, Paras Milk collaborates with over 5,400 villages. This network not only secures a steady supply of milk but also empowers thousands of farmers by providing them with financial aid and reliable market access.
Paras Milk Today: A Market Leader
Currently, Paras Milk processes and distributes approximately 3.6 million liters of milk daily, maintaining a strong presence in Delhi-NCR and across India. The company’s product range includes ghee, butter, cheese, curd, and flavored milk, making it a household name.
Ved Ram Nagar’s journey from selling 60 liters of milk daily to leading one of India’s top dairy brands is a testament to vision, persistence, and innovation. Under his family’s leadership, Paras Milk continues to expand, ensuring high-quality dairy products while supporting the rural economy. The company’s ongoing growth and diversification reflect its commitment to excellence and social responsibility, keeping Ved Ram Nagar’s legacy alive for generations to come.