The Indian ice cream industry is booming this summer, driven by market expansion, digital innovation, and sustainable packaging. Major players are ramping up their efforts to meet increasing consumer demand for frozen treats, focusing on new flavors, digital marketing strategies, and eco-friendly practices to capture growth and shape the future of frozen desserts.
As the summer heat sets in, the Indian ice cream industry gears up for its busiest season. With increasing temperatures fueling consumer desire for refreshing frozen treats, major players are ramping up innovation and expansion efforts to meet the rising demand. The sector is poised for substantial growth, driven by heightened consumer cravings for icy indulgences and strategic market positioning.
Market Growth and Forecast
Here’s a table summarizing the market growth and forecast for the Indian ice cream and frozen dessert markets:
| Market Segment | 2023 Value | Projected Value | CAGR (2024-2031/2032) | Forecast Year |
| Ice Cream Market | —- | $9.68 billion | 14.79% | FY 2031 |
| Frozen Dessert Market | Rs 286.6 billion | Rs 587.9 billion | 8.1% | FY 2032 |
Positioning & Expansion
Summer represents a critical period for ice cream manufacturers in India, contributing about 50% to their annual sales. To capitalize on this opportunity, companies are aggressively expanding their market presence and product offerings:
- Amul: With 85 sales offices and a presence in 1,500 towns, Amul is heavily investing in manufacturing expansion. The company is adding six new ice cream plants across various locations, including Ujjain and Pune, with an investment of Rs 1,000 crore. Additionally, Surat Union has invested Rs 50 crore in a new facility for ice cream waffle cones, and Amul is also developing local kulfi from its 95 milk plants.
- Baskin Robbins: Operating in over 900 parlors across 280 cities, including 200 Tier-2 and Tier-3 cities, Baskin Robbins is focusing on robust growth this summer. CEO Mohit Khattar is confident about maintaining double-digit growth rates with a diverse range of products.
The Winning Trio: Innovation in Flavors
The ice cream industry is moving beyond traditional flavors like vanilla and chocolate. Companies are emphasizing innovation and premiumization:
- Nirula’s: Introducing exciting new products such as Chokoreeto’s (chocolate bars) and vegan-friendly fruit sorbets. They are also launching whey protein ice creams as part of their healthier brand lineup.
- Amul: Expanding its range with Amul Ice Lounge parlors offering 24 international flavors, including unique options like American Mud Pie and Jamaican Toto. The company is also introducing youth-centric flavors and innovative formats, including fruit-based ice creams.
- Havmor: Blending tradition with modernity by launching 12 new flavors, including traditional Indian flavors and contemporary delights like Blueberry Cheesecake. They are also expanding the Lotte range with Korean-inspired products.
Digital Disruption and E-commerce
The digital age has brought significant changes to the ice cream industry:
- Amul: Utilizing digital platforms for marketing and ecommerce, Amul’s digital strategies include theme-based campaigns and influencer partnerships. Their ecommerce and quick commerce channels have seen 3x growth, with a strong emphasis on convenient packaging.
- Baskin Robbins: Embracing digital and social media platforms, Baskin Robbins has seen online business grow to over a third of their overall sales. Collaborations with brands like Kit-Kat and Ferrero have further enhanced their market presence.
Sustainable Packaging
With increasing consumer awareness about environmental impacts, ice cream brands are adopting sustainable packaging practices:
- Nirula’s: Focusing on recyclable and biodegradable materials, their packaging reflects premium quality and sustainability.
- Amul: Recently revamped packaging for various products to appeal to younger consumers while emphasizing sustainability. Their use of reusable tubs and wooden spoons supports eco-friendly practices.
- Baskin Robbins: Actively reducing single-use plastics and adopting renewable energy sources like solar power. The company is committed to minimizing its carbon footprint and exploring sustainable alternatives.
The Indian ice cream industry is experiencing dynamic growth, driven by consumer demand for innovative and premium products. With strategic expansions, digital innovations, and a focus on sustainability, the sector is well-positioned to capitalize on the summer surge and maintain its upward trajectory. The industry’s commitment to quality and environmental responsibility continues to shape its evolution in an increasingly competitive market.
