Anchor, a leading dairy brand from New Zealand, returns to Bangladesh with the launch of Anchor Pushti Dudh. This product, in collaboration with Transcom Limited, offers a nutrient-rich milk powder to cater to local tastes and dietary needs.
Anchor, a renowned dairy brand from New Zealand, has made its highly anticipated return to the Bangladesh market with the launch of Anchor Pushti Dudh. This relaunch is a part of a strategic collaboration with Transcom Limited, one of the leading conglomerates in Bangladesh.
Anchor Pushti Dudh is a specially formulated milk powder designed to meet the local taste preferences of Bangladeshi consumers. The product is enriched with 22 essential vitamins and minerals, including protein, calcium, and vitamins A and D, providing a nutritious option for families. The milk powder aims to offer a high-quality, affordable solution for daily dairy consumption while catering to the growing demand for nutritious products in the region.
Fazlan Faizal, General Manager for Fonterra Brands Lanka, expressed excitement about the collaboration, underscoring Fonterra’s commitment to delivering premium dairy nutrition tailored to local market needs. Md Zahid Hussain from Transcom Limited also shared his enthusiasm for the partnership, highlighting the strategic move as essential for expanding access to quality dairy products in Bangladesh.
With a deep-rooted preference for reputable dairy brands, Bangladesh presents a promising market for Anchor’s high-quality offerings. Anchor Pushti Dudh has been designed to seamlessly integrate into the everyday culinary practices of the region, including the preparation of traditional Bengali desserts.
The return of Anchor to Bangladesh represents a pivotal step in expanding its consumer base and reinforcing its position as a trusted brand for nutritious dairy products.
