Purity Dairy, a well-known dairy brand in Tennessee, United States, will halt its ice cream production in early 2025. Despite the change, no jobs will be affected, as operations will shift to Mayfield Dairy, another Dairy Farmers of America subsidiary.
Purity Dairy, a long-standing dairy brand in Tennessee, will discontinue its ice cream production early next year. The move comes as part of a strategic shift under Dairy Farmers of America (DFA), which owns Purity Dairy and Mayfield Dairy. While Purity Dairy will cease ice cream manufacturing, DFA has confirmed that there will be no job losses, as production will be transferred to Mayfield Dairy’s facilities.
A Strategic Transition
Founded in 1925, Purity Dairy has been a staple in Tennessee’s dairy industry, known for its fresh milk, flavored dairy products, and ice cream. The Athens, Tennessee facility currently producing Purity Dairy’s ice cream will now focus on expanding Mayfield Dairy’s product range. The transition is set to take place in the first quarter of 2025, with Mayfield Dairy’s ice cream gradually replacing Purity’s offerings on store shelves.
Job Security Amid Change
Dairy Farmers of America reassured employees that no jobs would be affected by the shift. Workers at the Athens facility will continue in their roles as production transitions to Mayfield Dairy. This decision reflects DFA’s approach to optimizing production while maintaining employment stability in the region.
Impact on Consumers and Retailers
With Purity Dairy’s ice cream line being phased out, customers will soon see Mayfield Dairy products in its place. The move aligns with DFA’s broader strategy to consolidate its ice cream brands under one label while continuing to serve the market with high-quality dairy products.
As Purity Dairy undergoes this transition, the brand will continue to focus on its other dairy offerings, ensuring its presence in Tennessee’s dairy industry remains strong.
