Cadbury, a renowned British confectionery company headquartered in England, has introduced a new Dairy Milk Biscoff chocolate bar in UK supermarkets, including Sainsbury’s and Morrisons. While some consumers are thrilled about the blend of smooth Dairy Milk chocolate and crunchy Lotus Biscoff pieces, others find the taste underwhelming. The product, priced from £1.69, will soon be available at Tesco and Asda as well.
Cadbury, one of the most well-known confectionery brands in the United Kingdom, has officially launched its Dairy Milk Biscoff chocolate bar in supermarkets across the country. The highly anticipated release, a combination of Cadbury’s signature Dairy Milk chocolate with crunchy Lotus Biscoff pieces, has sparked mixed reactions from consumers.
The new chocolate bar, priced from £1.69 for a 95g pack, is now available at Sainsbury’s and Morrisons, with Tesco and Asda expected to stock it later this month. While many fans were eager to try the blend of smooth milk chocolate and caramelized biscuit, some have expressed disappointment over the lack of a strong Biscoff flavor.
Mixed Consumer Reactions
Social media has been buzzing with reviews, with some customers raving about the new treat while others claim the Biscoff taste is too subtle. One consumer commented, “Tried it today, it’s nice, but I can’t really taste the Biscoff.” Another echoed this sentiment, saying, “Got it yesterday, and I’m not that impressed.”
However, other shoppers are enjoying the product and have vowed to repurchase it. One fan shared, “It is yummy,” while another stated, “This could be dangerous – I love it!”
Cadbury’s Excitement Over the Launch
Cadbury, founded in 1824 and now owned by Mondelēz International, has been teasing the new release for months. The brand’s spokesperson, Connor Gould, expressed enthusiasm about the launch:
“This might be the hardest secret we have had to keep… We know people love the irresistible smoothness of Cadbury Dairy Milk chocolate and the satisfying crunch of Biscoff, so this collaboration was something we were excited to announce to both chocolate and biscuit lovers alike. It’s a match made in chocolatey-biscuit heaven, proving to be a truly unique and delectable experience for all! We can’t wait to hear what everyone thinks of it.”
As UK supermarkets gradually stock the new Dairy Milk Biscoff bars, the debate over its taste continues. Whether it will become a fan favorite or fade into obscurity remains to be seen.
