India-based kitchen and dairy brand Country Delight has launched its first plant-based product—an affordable oat drink—on July 1, 2025, expanding its product range beyond traditional dairy. The oat beverage is priced at ₹40 for 400 ml and available via the company’s app, aligning with the rising demand for lactose-free and clean-label plant-based alternatives in India.
Country Delight, a leading dairy and kitchen staples brand based in Gurugram, Haryana, has entered India’s rapidly growing plant-based market with the launch of an Oats Beverage, priced competitively at ₹40 for a 400 ml pack. This move represents the brand’s foray into dairy alternatives and aims to cater to health-conscious urban consumers.
The beverage is available exclusively through the Country Delight app, enabling direct-to-home delivery. Made from high-quality Australian oats and enriched with chia, the oat drink is lactose-free, free from added sugar, and contains no preservatives or artificial ingredients. The product is also allergen-controlled, aligning with increasing consumer preferences for clean-label nutrition.
Naturally rich in beta-glucan fiber, the drink supports gut health and digestive wellness, particularly for India’s large lactose-intolerant population. This launch is strategically timed as India’s plant-based milk industry, valued at ₹250 crore in 2021, is projected to grow to ₹891 crore by 2025, with a long-term potential reaching ₹4,800–₹10,600 crore by 2030.
Oat milk, specifically, is emerging as a favorite due to its neutral taste and digestibility, and is forecasted to reach USD 102 million by 2028, growing at a CAGR of 15%. Market research highlights that taste, nutrition, and availability remain critical for product adoption—criteria that Country Delight’s oat drink directly addresses.
This launch marks a pivotal step for traditional dairy brands navigating changing consumer trends. As the market tilts toward plant-based and functional products, Country Delight signals readiness to scale across dual segments—animal- and plant-based—with a focus on affordability, health, and sustainability.
Industry analysts suggest that legacy dairy brands embracing clean-label innovation and affordability will lead India’s next wave of dairy transformation.
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