A Noida resident’s claim of finding a centipede in an Amul ice cream tub has led to an investigation and legal action. The Delhi High Court ordered the removal of related social media posts, while Amul insists on its high-quality standards and seeks to resolve the matter.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, is addressing a serious complaint after a Noida resident alleged she found a centipede in a tub of Amul ice cream. The case has sparked a detailed investigation and legal action.
Incident Overview
On June 15, Deepa Devi, a resident of Noida, posted on social media alleging that she discovered a centipede inside an Amul ice cream tub ordered through an instant delivery app. The post included a photo of the insect inside the ice cream tub. This claim prompted the Noida food safety department to launch an investigation.
In response, Amul requested Devi to return the ice cream tub for further examination. Amul emphasized its commitment to high-quality standards, with state-of-the-art ISO-certified plants and rigorous quality checks. Despite their efforts to contact Devi and request the return of the ice cream tub, she refused to cooperate, which has hindered the investigation.
Legal Proceedings
The controversy escalated to legal proceedings when Amul filed a lawsuit against Devi. On July 4, the Delhi High Court issued an interim ex-parte order directing Devi to remove her social media posts and refrain from posting similar content. Justice Manmeet PS Arora noted the non-cooperation from Devi and her husband, which supported Amul’s case that the complaint might be false.
The court highlighted that Devi and her husband failed to participate in the forensic examination of the ice cream tub and did not appear for the proceedings. The court’s order restrains them from posting or publishing any content related to the complaint on social media or other platforms until further notice.
Amul’s Assurance and Quality Standards
Amul has reiterated its dedication to ensuring product safety and quality. The cooperative, which serves 22 billion packs of dairy products annually across 50+ countries, maintains stringent quality control measures at every stage of production. Amul’s ice cream is produced under stringent conditions to prevent contamination, and the cooperative assured customers of its commitment to maintaining high standards.
Amul also invited Devi to visit its facilities to observe the quality control processes firsthand. The cooperative remains confident in the integrity of its products and is committed to resolving the issue transparently.
Next Steps
The outcome of the investigation and legal proceedings will determine the next steps. Amul has called for the return of the ice cream tub to investigate the matter thoroughly and address any potential issues. The cooperative continues to emphasize its dedication to consumer safety and product quality, reassuring its customers of its commitment to high standards.
