Arla Foods Ingredients partners with Alchemy Agencies to expand the performance nutrition market in Australia, New Zealand, and the Pacific Islands, enhancing brand presence and customer service.
Arla Foods Ingredients, a leading global supplier of dairy-based food ingredients headquartered in Denmark, announced a new distribution partnership with Alchemy Agencies, a specialty food and beverage ingredients distributor based in Sydney, Australia. This collaboration aims to expand Arla’s presence in the performance nutrition market across Australia, New Zealand, and the Pacific Islands (ANZ/Oceania).
Alchemy Agencies will distribute five key Arla Foods Ingredients brands, including Lacprodan whey protein isolate, Capolac, MicelPure, Nutrilac PB-8420, and Nutrilac MFGM. The ANZ region ranks second globally in per capita spending on sports nutrition products, while Australia stands as the world’s third-largest sports nutrition market, according to Euromonitor data.
Alexander Leufgen, Head of Asia at Arla Foods Ingredients, emphasized the strategic importance of the partnership, highlighting its role in supporting Arla’s expansion ambitions throughout Asia and Oceania with a strong focus on customer service and tailored solutions. Tristan Molloy, Director of Alchemy Agencies, expressed enthusiasm about leveraging their sales expertise and brand-building capabilities to strengthen Arla’s foothold in the fast-growing ANZ sports nutrition sector.
This collaboration represents a significant step forward in strengthening supply chains and market reach for premium nutrition ingredients within the dynamic Oceania market.
