New Zealand-based dairy company The a2 Milk Company has partnered with Chinese food safety organization Daddylab to enhance product traceability and consumer confidence as part of its expansion strategy in China. The collaboration comes amid strong financial performance for the six months ending December 31, 2024, and the company’s announcement of its first-ever dividend.
The a2 Milk Company, a premium dairy company headquartered in Auckland, New Zealand, known for producing milk containing only the A2 beta-casein protein, has entered into a strategic partnership with Daddylab, a respected Chinese product quality and safety reviewer.
This collaboration is aimed at strengthening traceability and safety assurance of a2 Milk’s products from farm to market, as the company expands its footprint in China, one of its most crucial growth markets. The agreement is seen as a significant step to reinforce trust among Chinese consumers amid growing demand for premium and clean-label dairy products.
Daddylab, based in Beijing, China, is known for independent testing of consumer goods and publishing reliable safety reviews. By involving the reviewer in monitoring a2 Milk’s supply chain, the company aims to set a new benchmark in transparency and accountability for imported dairy goods in China.
The announcement follows a2 Milk’s strong financial results for the six months ending December 31, 2024, with notable growth in revenue, earnings, and net profit. The company also declared its first dividend, signaling a new chapter in shareholder returns and overall maturity of operations.
CEO David Bortolussi stated that this partnership will not only ensure compliance with stringent Chinese regulations but also build long-term brand equity in a market known for its demand for safety, quality, and traceability.