Mastellone Hermanos, a major dairy company based in Buenos Aires, Argentina, has rejected a full acquisition offer from Arcor, citing that the proposal undervalued its flagship brand, La Serenísima.
Mastellone Hermanos, headquartered in Buenos Aires, Argentina, has officially turned down an acquisition bid from Arcor, one of the country’s largest food manufacturing companies. The bid aimed to secure full control of La Serenísima, Argentina’s leading dairy brand, in which Arcor already holds a minority stake.
According to Mastellone Hermanos, the proposed terms failed to reflect the brand’s historical market value, nationwide presence, and long-term growth potential. The company emphasized that La Serenísima is not just a commercial asset but a trusted household name with decades of consumer loyalty.
La Serenísima has played a pivotal role in Argentina’s dairy landscape, offering a wide range of milk, cheese, yogurt, and cream products known for quality and consistency. The brand is considered a cornerstone of the country’s food identity.
While Arcor’s bid indicates its ambitions to expand deeper into the dairy industry, Mastellone Hermanos’ refusal highlights its confidence in remaining an independent leader in the sector. The rejection has stirred discussions about consolidation trends in Argentina’s food industry amid economic pressures and shifting consumer preferences.
The development reflects ongoing tensions between maintaining local brand identity and responding to competitive corporate strategies in the fast-evolving food market.
