Danone India has launched DEXOGROW, a specially formulated milk drink for toddlers aged 2–6, targeting iron deficiency which affects 2 in 3 Indian children. Fortified with Iron Biotics and 36 essential nutrients, it supports cognitive development without added sugar or preservatives. Available in stores and online, DEXOGROW reinforces Danone’s focus on childhood nutrition.
Danone India has unveiled DEXOGROW, a specially formulated milk-based drink designed to address the widespread issue of iron deficiency among Indian children aged 2 to 6. With nearly two out of every three children in India suffering from iron deficiency or anaemia, this launch marks a significant step in improving early childhood nutrition.
DEXOGROW is fortified with Iron Biotics, an advanced ingredient that enhances iron absorption, essential for healthy brain development and cognitive function in growing children. In addition to Iron Biotics, the formulation includes 36 vital nutrients, offering comprehensive nutritional support during a critical phase of a child’s development.
One of the standout features of DEXOGROW is its clean-label approach — it contains no added sugar, preservatives, or artificial flavors, making it a health-conscious choice for parents who are increasingly seeking natural and effective solutions for their children’s well-being.
The nutritional challenge in India is urgent, with iron deficiency continuing to impact cognitive performance, energy levels, and immunity in young children. Danone’s launch is timely and aligned with the national and global push to tackle hidden hunger and micronutrient deficiencies in early childhood.
DEXOGROW is now available across retail stores and online platforms, further reflecting Danone India’s commitment to accessible and sustainable nutrition solutions for families across the country.
With DEXOGROW, Danone reinforces its mission of promoting health through food and addressing critical nutritional gaps in one of the most vulnerable population segments — young children.
