Garelick Farms has launched a new lactose-free milk, offering a fresh, local taste with a unique High Temperature Short Time (HTST) processing method. Available in whole and 2% reduced fat, it features an integrated marketing campaign, “Easy to Digest,” to highlight its benefits and appeal to lactose-intolerant consumers.
A New Era for Lactose-Free Milk
Garelick Farms, a farmer-owned brand under Dairy Farmers of America, has unveiled a groundbreaking lactose-free milk that combines freshness with nutritional value. The new product promises a fresh, local milk experience while being easier to digest than conventional options, positioning itself as a significant advancement in the lactose-free milk market.
Freshness and Processing Techniques
Garelick Farms’ lactose-free milk stands out due to its High Temperature Short Time (HTST) processing method, which preserves a fresh, local taste. This technique contrasts with the Ultra High Temperature (UHT) processing used by many other national lactose-free milk brands, which often results in a different flavor profile and texture. The milk is bottled locally in Massachusetts, ensuring that it retains the farm-fresh quality that Garelick Farms is known for.
Available in whole and 2% reduced fat varieties, the lactose-free milk is packaged in gallon jugs and distributed to local retailers across New England, including Stop & Shop, Price Chopper, and Market Basket. This local distribution strategy underscores the brand’s commitment to supporting regional markets and providing accessible, high-quality dairy products.
Integrated Marketing Campaign: “Easy to Digest”
To promote its new lactose-free milk, Garelick Farms has launched an integrated marketing campaign titled “Easy to Digest.” This campaign employs humor to draw parallels between common, difficult situations and the ease of digesting Garelick Farms’ lactose-free milk. The campaign will utilize digital advertising, social media, and in-store marketing to engage consumers and highlight the product’s benefits.
The humorous approach aims to resonate with consumers by addressing everyday challenges, such as traffic jams or unpredictable weather, and presenting the lactose-free milk as a simple and enjoyable solution. The campaign’s goal is to make lactose-intolerant individuals feel included and to emphasize that they do not have to compromise on taste or nutrition.
Product Availability and Market Impact
Garelick Farms’ lactose-free milk is now available in various stores throughout New England, making it accessible to a wide range of consumers. By combining local production with advanced processing techniques, the brand aims to offer a superior product that meets the dietary needs of lactose-intolerant individuals while maintaining the fresh taste of traditional milk.
The launch of this innovative product marks a significant step forward for Garelick Farms as it continues to build on its nearly 100-year legacy of delivering high-quality dairy products. With the new lactose-free milk, the brand hopes to enhance its market presence and provide consumers with a practical and enjoyable alternative to conventional milk.
In summary, Garelick Farms’ new lactose-free milk represents a thoughtful blend of freshness, taste, and ease of digestion, backed by a creative marketing campaign designed to connect with consumers on a personal level.
