Mullen’s Dairy Bar in Wisconsin, USA, aligns with the MAHA movement by removing artificial dyes from its ice cream, promoting healthier choices for children and families.
In Wisconsin, United States, Mullen’s Dairy Bar, a family-owned small-batch ice cream maker with a legacy spanning over 90 years, has announced the removal of artificial dyes from its products. The decision aligns with the goals of the “Make America Healthy Again” (MAHA) movement, led by Robert F. Kennedy Jr., which aims to promote healthier choices and policies nationwide.
Founded in 1932 by Frank Mullen Sr., Mullen’s Dairy Bar is renowned for its hand-crafted frozen treats and has been a cherished part of the local community. The company’s latest move reflects its commitment to offering healthier products for families, particularly children.
Artificial food dyes like Red 40, Yellow 5, and Blue 1, often linked to neurobehavioral issues, hyperactivity, and other health concerns, have been completely removed from Mullen’s ice cream lineup. This decision, championed by Production Manager Tonya Morris, was made in response to growing awareness of the harmful effects of these additives.
Mullen’s Dairy Bar shared the news via social media, emphasizing the role of parental responsibility in promoting healthier lifestyles. The announcement resonated with parents and health advocates across North America, earning widespread praise.
The decision reflects the ethos of the MAHA movement, which aims to foster healthier living through government policy reforms and grassroots actions. With Robert F. Kennedy Jr. set to lead the U.S. Department of Health and Human Services under the incoming Trump administration, MAHA is poised to bring significant changes to industries and public health initiatives nationwide.
The movement’s progress has inspired companies like Mullen’s Dairy Bar to act independently, proving that meaningful change often starts at the local level. Consumers, too, play a crucial role by supporting brands that prioritize health and sustainability.
As initiatives like MAHA gain traction, Mullen’s Dairy Bar stands as an example of how small businesses can lead the way in creating a healthier future—one scoop at a time.