Italy-based company Magic has unveiled PulpForm, a breakthrough sustainable packaging solution designed to replace rigid plastics. Made from compostable cellulose and dry-molded without water, PulpForm supports eco-conscious industries with strong, customizable, and biodegradable packaging options, marking a significant advancement in the global shift toward circular economy practices.
In a major step toward revolutionizing global packaging solutions, Magic Srl, an Italian company renowned for its innovations in sustainable materials, has launched PulpForm — a compostable, dry-molded packaging material made entirely from cellulose. This development signals a shift in the packaging industry as it aligns with increasing environmental regulations and the demand for eco-friendly alternatives to plastic.
Based in Italy’s Lombardy region, Magic has long been at the forefront of green innovation. The launch of PulpForm follows the company’s previous breakthroughs such as Spongel, a biodegradable superabsorbent, and Airgel, an eco-sustainable airlaid material.
Unlike traditional wet molding techniques, PulpForm utilizes dry molding technology, which significantly reduces water and energy consumption. It allows for faster production cycles and minimizes the overall environmental footprint. Despite its eco-friendly composition, PulpForm boasts high mechanical strength, excellent formability, and can be printed and customized — making it suitable for food, cosmetics, medical, and logistics packaging.
Constructed entirely from natural fibers, the material is biodegradable and compostable, embodying the principles of a circular economy. This development places Magic as a technological leader committed to merging sustainability with industrial performance.
Industry Insight:
PulpForm demonstrates the growing market readiness for innovative and responsible packaging. Its introduction supports businesses aiming to transition away from plastic, offering them a functional, green solution in line with modern sustainability standards.
