Milk50™ by Dairy Farmers of America (DFA) offers a breakthrough in the dairy aisle with 50-calorie, nutrient-rich milk that has 75% less sugar than fat-free milk and 9 grams of protein per serving. Available in original, chocolate, and vanilla, it’s a game-changer for health-conscious consumers who want the benefits of real dairy without compromising on taste.
Dairy Farmers of America (DFA), a leading farmer-owned cooperative known for producing high-quality dairy products, is disrupting the dairy aisle with the launch of Milk50, a groundbreaking real dairy milk that offers only 50 calories per serving and 75% less sugar than fat-free skim milk. This innovative milk also contains 9 grams of protein per serving, far surpassing most plant-based beverages.
The new lactose-free, reduced-calorie milk is available in original, chocolate, and vanilla flavors and offers consumers a nutritious alternative to traditional dairy and plant-based options. Unlike many plant-based drinks, Milk50 preserves the essential nutrients found in real dairy, such as calcium, vitamin D, and vitamin A, while providing significantly more protein and fewer sugars.
Milk50 is revolutionizing the dairy aisle with real dairy milk that addresses the top concerns of health-conscious consumers—calories and sugar, While some people switched to plant-based alternatives seeking lower calories, they’ve been forced to compromise on both taste and nutrition. Now they don’t have to settle for less.” said
Rachel Kyllo, Chief Marketing Officer of Dairy Brands at Dairy Farmers of America (DFA).
The new product has been launched amid growing concerns over plant-based alternatives that fall short in nutrition, especially protein, compared to dairy milk. A recent national survey showed that 58% of U.S. adults are welcoming dairy milk back into their diets, disappointed by the price, taste, and processing of plant-based options. Milk50 provides a rich-tasting dairy experience with the added benefit of fewer calories and less sugar—without sacrificing the essential nutrients of dairy.
Milk50 utilizes an advanced ultra-filtration method that removes sugar while preserving its protein content. This unique process allows for a creamy, rich taste with only 50 calories per serving, setting it apart from other dairy milk options on the market.
Milk50 is a game-changer for calorie-conscious consumers – it delivers everything people love about real milk’s taste but with fewer calories and less sugar. Consumers are finally realizing that swapping their dairy milk for almond or oat beverages means missing out on crucial protein and vital nutrients in their morning smoothies, breakfast cereals, and daily glasses of milk.”
Toby Amidor, MS, RDN, a Wall Street Journal best-selling cookbook author, praised Milk50
Milk50 will be available at Target stores nationwide and select retailers on the West Coast, including Walmart, Albertsons, and Stater Bros. Markets. The product will be sold in 48-ounce plastic bottles for a suggested retail price of $4.49.
About Dairy Farmers of America
Dairy Farmers of America (DFA) is a farmer-owned cooperative based in Kansas City, Missouri, that supports over 10,000 farmer-owners and produces nearly every form of high-quality nutritional dairy products. DFA’s offerings include fluid milk, cheese, butter, ice cream, and dairy ingredients. The cooperative is committed to sustainability, innovation, and supporting family farms while working with global food companies to deliver nutrition worldwide. For more information, visit dfamilk.com.
