On June 3, 2025, environmental group Greenpeace projected public messages onto Fonterra’s Auckland headquarters in New Zealand, urging the dairy cooperative to take responsibility for its environmental footprint. The protest included quotes from concerned citizens highlighting the industry’s methane emissions, nitrate pollution, and deforestation links.
On June 3, 2025, Fonterra’s headquarters in Auckland, New Zealand, became the site of a bold visual protest as environmental group Greenpeace projected dozens of messages from concerned citizens onto the building. The action aimed to spotlight growing public discontent with the environmental practices of New Zealand’s largest dairy cooperative.
Fonterra, a multinational dairy company headquartered in Auckland, plays a central role in New Zealand’s economy and global dairy exports. However, it has long been under scrutiny by environmental groups for its contributions to climate change and ecological degradation.
The messages, illuminated across the building’s facade, included emotional statements from New Zealanders expressing disappointment over the dairy industry’s environmental toll. One striking message read, “I used to be proud of New Zealand’s dairy farms but no longer. Now I’m ashamed.”
Greenpeace spokesperson Sinéad Deighton-O’Flynn accused Fonterra of being the nation’s “worst environmental polluter,” citing methane emissions from dairy herds, contamination of rural drinking water due to nitrate runoff, and the destruction of Southeast Asian rainforests linked to imported palm-based animal feed.
Despite Fonterra’s efforts to legally challenge a previous protest—seeking $300,000 in reparations—Greenpeace has reaffirmed its resolve. “We will continue to hold Fonterra accountable for its environmental crimes,” said Deighton-O’Flynn.
The protest highlights increasing tension between New Zealand’s environmental groups and its powerful dairy sector, as calls for transparency, accountability, and sustainable practices grow louder.
Also Read: Greenpeace Exposes Fonterra’s ‘Grass-Fed’ Myth in Court Battle
