Lactalis Canada is expanding the use of the Dairy Farmers of Canada Blue Cow logo to over 55 yogurt products under its Astro and Stonyfield brands, reinforcing its commitment to Canadian dairy quality.
Lactalis Canada, a subsidiary of the global Lactalis Group, is one of the largest dairy processors in Canada. Known for its extensive range of dairy products, the company is committed to delivering high-quality milk, cream, cheese, and yoghurt to consumers across the country. With a strong emphasis on sustainability and supporting local dairy farmers, Lactalis Canada continues to be a key player in the Canadian dairy industry.
Expanding the Blue Cow Initiative
Lactalis Canada has announced plans to feature the Dairy Farmers of Canada (DFC) Blue Cow logo on its yogurt products under the Astro and Stonyfield brands. This move builds on the company’s existing commitment to showcasing the Blue Cow symbol, recognized as a mark of high-quality Canadian milk, on a wide range of dairy products.
Lactalis Canada first adopted the Blue Cow logo in 2018 and has since incorporated it into hundreds of products across various brands, including Lactantia, Beatrice, Black Diamond, Cracker Barrel, and P’tit Quebec. The expansion to Astro and Stonyfield will add the logo to more than 55 additional yogurt products, reinforcing the company’s dedication to promoting Canadian dairy.
The Blue Cow logo will also be featured prominently in Lactalis Canada’s digital advertising campaigns and in-store point-of-sale signage. This strategic integration aims to further educate consumers about the quality and origin of the milk and milk ingredients used in their products.
Supporting Canadian Dairy Farmers
Lactalis Canada’s decision to extend the Blue Cow logo to its yogurt brands reflects its ongoing support for Canadian dairy farmers and the sustainability of the local dairy industry. As one of the largest dairy processors in Canada, the company plays a crucial role in feeding the nation and is committed to informing consumers about the high standards maintained in the production of its dairy products.
The Blue Cow logo is more than just a symbol; it represents the trust that consumers, processors, and retailers have in the practices of Canadian dairy farmers. By featuring the logo on Astro and Stonyfield yogurts, Lactalis Canada is helping to raise awareness about the importance of choosing products made with Canadian milk.
Lactalis Canada’s decision to expand the use of the Blue Cow logo to its yogurt brands is a testament to its commitment to quality and its support for Canadian dairy farmers. By prominently featuring the logo on Astro and Stonyfield products, the company continues to strengthen its partnership with Dairy Farmers of Canada, ensuring that consumers recognize and trust the high standards behind the dairy products they enjoy.
