Browne’s Dairy, a prominent Australian dairy processor, is expanding its premium Ready-to-Drink (RTD) coffee brand, Hunt and Brew, into the UK market with a launch at Tesco. This move follows the brand’s success in Australia and South East Asia. The expansion taps into the UK’s evolving coffee culture, particularly among younger consumers who seek higher-quality, crafted coffee experiences. Hunt and Brew aims to address the gap in the UK market for premium RTD coffee, differentiating itself from competitors by focusing on purity and quality. The UK launch involves local manufacturing partnerships to cater to British tastes, and Browne’s Dairy plans further international growth, positioning Hunt and Brew as a leading global RTD coffee brand.
Browne’s Dairy, a major Australian dairy processor, is making waves in the UK with the launch of its premium RTD (Ready-to-Drink) coffee brand, Hunt and Brew. Known for its commitment to high-quality coffee, Browne’s Dairy is bringing this ethos to the UK market, starting with a launch in Tesco, the country’s largest grocery chain.
Why UK?
Browne’s Dairy has already established a strong presence for Hunt and Brew in its domestic market and South East Asia. The decision to expand into the UK is driven by the evolving coffee culture in the country. Chief Growth Officer Doni Savvides points out that, much like Australia, the UK is experiencing a rapid transformation in coffee consumption habits, particularly among younger generations such as Gen Zs and millennials. These groups, making up the largest population segments globally, are seeking deeper connections with their coffee, favoring purer, more crafted experiences.
Bridging the Gap in the Chiller
Despite the UK’s thriving coffee culture on the high street, there is a noticeable gap in the chiller section of grocery stores. The market is saturated with RTD coffee options that often rely on UHT milk, sugar extracts, acidity regulators, and artificial sweeteners, failing to meet the expectations of true coffee aficionados. Hunt and Brew aims to fill this void by offering a product that respects and enhances the coffee-drinking experience without compromising on quality.
The Genesis of Hunt and Brew
Hunt and Brew was created with a simple yet ambitious goal: to provide an exceptional coffee experience in a convenient, ready-to-drink format. Unlike other RTD coffee products, Hunt and Brew focuses on purity and craftsmanship. This approach has resonated well in Australia, and the brand is poised to replicate this success in the UK.
Strategic Partnerships and Local Manufacturing
To support the UK launch, Browne’s Dairy is collaborating with local manufacturing partners. This strategic move ensures that Hunt and Brew maintains its high standards while catering to the specific tastes and preferences of the UK market. By leveraging local expertise, Browne’s Dairy aims to deliver a product that feels both familiar and exceptional to British consumers.
Future Ambitions
Browne’s Dairy’s ambitions for Hunt and Brew extend beyond the UK. The company sees significant potential for growth in other international markets, driven by a global trend towards premium, craft coffee experiences. The launch in the UK is just the beginning of a broader strategy to position Hunt and Brew as a leading brand in the global RTD coffee market.
