FIL, a subsidiary of GEA Farm Technologies, has launched an online survey to gather insights into challenges faced by New Zealand dairy farmers in maintaining milk quality and preventing mastitis. The survey aims to improve udder health management and provides participants a chance to win FIL products.
FIL, a leading player in New Zealand’s dairy sector since the mid-1970s, has rolled out a new online survey designed to gather critical insights into the challenges dairy farmers encounter in maintaining milk quality and preventing mastitis. As a subsidiary of GEA Farm Technologies, FIL is committed to advancing innovation and providing value-driven solutions tailored to the needs of farmers, particularly around udder health and mastitis management.
With New Zealand dairy companies increasingly offering incentives for producing high-quality milk, FIL aims to play a pivotal role in supporting farmers to meet these standards. The company has long focused on improving animal health and reducing somatic cell counts, key factors in the fight against mastitis. By conducting this survey, FIL hopes to identify the specific pain points dairy farmers face and develop targeted solutions that address those challenges.
Jamie Barrett, FIL Product Lead for Asia Pacific, highlighted the importance of understanding farmers’ current experiences, saying, “There’s a growing push for better mastitis management, but until we fully comprehend the hurdles farmers face, we are only making assumptions. This survey will help us focus our efforts on the areas that matter most.”
The survey also offers farmers the chance to win a year’s supply of FIL’s udder health products, valued at $15,000. This initiative is part of FIL’s broader strategy to engage closely with farmers and support them in navigating industry pressures while improving their overall herd health.
The survey, open to all New Zealand dairy farmers, will run until Thursday, November 21, and can be accessed through FIL’s official website. Through this effort, FIL continues to solidify its position as a trusted partner in the dairy industry, working to create real value for farmers across the country.
Key Takeaways:
- FIL’s new survey focuses on challenges with milk quality and mastitis prevention.
- Insights gained will help FIL design targeted solutions for dairy farmers.
- The survey is open until November 21, with a chance to win FIL udder health products.
Farmers are encouraged to participate and share their experiences to help shape the future of udder health management in New Zealand’s dairy sector.
