Innoterra expands Milk Lane’s Aayush Cattle Feed line with two new premium products to enhance milk quality and support Indian farmers.
Innoterra, a leading Swiss-Indian food and technology platform, is expanding its subsidiary MilkLane’s Aayush Cattle Feed line with the introduction of two new premium products: Aayush Supreme and Aayush Vardhan. This move aims to cater to the high-end market segment by offering advanced nutritional benefits. Innoterra, known for its innovative approach in the food and agriculture sectors, blends Swiss precision with Indian market expertise. Through its subsidiary MilkLane, the company is committed to enhancing food production and agricultural sustainability by providing high-quality cattle feed that boosts dairy farming productivity and supports local farmers.
New Products and Benefits
Aayush Supreme and Aayush Vardhan offer 22 percent and 24 percent crude protein levels, respectively. Developed through extensive research, these premium feeds are enriched with bypass fat, protein, yeast, enzymes, vitamins, and minerals. This formulation aims to improve milk quality and cattle health, leading to better yields for farmers. The advanced technology combined with traditional methods reflects MilkLane’s commitment to providing high-quality, affordable products.
Current and Future Reach
Milk Lane currently serves over 10,000 farmers, 250 retailers, and 50 distributors. The company plans to double these figures by FY24-25. To meet rising demand, Milk Lane will add two new automated production plants in Maharashtra and Tamil Nadu by FY2025. This expansion will enhance Milk Lane’s distribution network across South and West India, with a focus on Kerala, Andhra Pradesh, Telangana, Gujarat, Rajasthan, Uttar Pradesh, and Madhya Pradesh.
Commitment to Farmers
Innoterra’s expansion into premium cattle feed demonstrates its commitment to improving cattle nutrition and supporting Indian farmers. By introducing Aayush Supreme and Aayush Vardhan, Innoterra aims to help smallholder farmers increase milk production and enhance the national food supply chain. The company’s growth strategy emphasizes the integration of advanced technology with traditional practices to drive innovation and impact the agricultural sector in India.
Innoterra’s expansion of Milk Lane’s feed range highlights its dedication to advancing cattle nutrition and supporting the agricultural community in India. The introduction of Aayush Supreme and Aayush Vardhan is expected to make a significant impact on the dairy industry by enhancing milk quality and supporting the livelihoods of farmers.
