Under Dr. N Vijaya Lakshmi’s leadership, COMFED’s Sudha is advancing towards becoming a national dairy brand through innovative programs like door-to-door health services for cattle. These initiatives aim to enhance dairy production in Bihar, improve cattle health, and boost local economies.
Under the leadership of Dr. N Vijaya Lakshmi, COMFED’s brand Sudha is making significant strides toward becoming a national brand. Sudha, a prominent dairy brand from the Bihar State Milk Co-Operative Federation (COMFED), is renowned for its high-quality dairy products, including milk, cheese, and yoghourt. Dr. Lakshmi’s innovative programs, such as door-to-door health services for cattle, are set to revolutionize dairy production in Bihar, enhancing both the quality and reach of Sudha’s products.
Dr. N Vijaya Lakshmi: A Proven Leader
Dr. N Vijaya Lakshmi, an IAS officer with over 27 years of service, has had a profound impact on Bihar’s development. Her tenure includes pivotal roles such as District Magistrate of Nawada, where she tackled child labor and child marriage, and Secretary of Agriculture, where she achieved record-breaking paddy and wheat production, earning Bihar the Krishi Karman Awards twice. Her efforts also led to a world record in potato production.
As the Principal Secretary of the Animal and Fisheries Resources Department and Managing Director of COMFED, Dr. Lakshmi is now focusing on transforming dairy production in Bihar. Her leadership is driving COMFED’s brand Sudha towards national recognition.
Innovative Dairy Programs
Dr. Lakshmi has launched several initiatives aimed at improving dairy production in Bihar:
- Door-to-Door Health Services: A new program providing direct health services for cattle. This initiative aims to improve the health and productivity of dairy cattle, benefiting farmers across the state.
- National Brand Ambitions: Under her guidance, COMFED’s Sudha is on the path to becoming a recognized national dairy brand, reflecting the quality and reliability of Bihar’s dairy products.
Effects of the Initiatives
- Improved Cattle Health: The door-to-door health services program is expected to enhance the health of dairy cattle by providing timely veterinary care, reducing disease incidence, and increasing overall milk production.
- Increased Dairy Production: Enhanced cattle health and productivity are likely to lead to a significant boost in dairy production, helping Sudha meet growing demand and improve its market position.
- Economic Benefits for Farmers: With better cattle health and increased production, dairy farmers are expected to see higher incomes. The initiatives will also reduce the cost of veterinary services for farmers, further benefiting their financial stability.
- Expansion of Sudha’s Market Reach: As Sudha improves its product quality and increases production, it is well-positioned to expand its market presence beyond Bihar, aiming for national recognition.
- Positive Impact on Local Economy: The growth of the dairy sector will contribute to the local economy by creating jobs, supporting local businesses, and boosting the income of thousands of farmers and their families.
E-NAM Initiative: A Success Story
Previously recognized for her role in the E-NAM (Electronic National Agri Market) initiative, Dr. Lakshmi’s efforts have had a lasting impact on Bihar’s agriculture sector. E-NAM is a digital trading platform that allows farmers to auction their produce online, ensuring better pricing and access to additional services such as fintech, logistics, and quality checking.
- Achievements: Under Dr. Lakshmi’s leadership, over 1.7 crore farmers and 2.3 lakh traders registered on E-NAM. Bihar’s abolition of the APMC Act in 2005 further supported this initiative, improving market efficiency and farmer earnings.
Dr. N Vijaya Lakshmi’s leadership in dairy production and agricultural reforms has set a new standard for development in Bihar. Her innovative programs and successful initiatives like E-NAM demonstrate a commitment to improving the livelihoods of farmers and the quality of dairy products in the state. With her vision and strategic approach, Bihar’s dairy industry is poised for significant growth and national recognition, bringing substantial economic benefits and enhancing the quality of life for local communities.
Also Read- How Sudha Dairy is Transforming Bihar’s Dairy Industry
