The Milk Sustainability Center, founded by DeLaval and John Deere in the Netherlands, has partnered with Italian company Dinamica Generale to drive sustainable dairy practices. Through their data-sharing collaboration, the Center aims to support European dairy farmers in enhancing efficiency and environmental impact tracking.


The recently launched Milk Sustainability Center, an innovative digital platform for dairy sustainability founded through a collaboration between Netherlands-based DeLaval and U.S.-headquartered John Deere, has announced its first strategic partnership with Italy’s Dinamica Generale. Recognized for its expertise in advanced sensors, electronics, and cloud solutions for precision agriculture, Dinamica Generale joins the Center’s mission to support dairy farmers worldwide in enhancing sustainable practices through seamless data sharing and real-time insights.

This partnership establishes a direct data connection between Dinamica Generale’s DTM cloud and the Netherlands-based Milk Sustainability Center platform, which is powered by Dutch data solutions provider Dairy Data Warehouse BV (DDW). Through this integration, the Milk Sustainability Center will receive essential feeding and ration data from Dinamica Generale, while in return, sustainability performance metrics will be shared with Dinamica Generale’s cloud. This data exchange enables dairy farmers and advisors to monitor the environmental impact of feed practices, helping optimize operations for sustainability and efficiency.

As part of the collaboration, the Milk Sustainability Center will showcase its solutions at the EUROTIER 2024 fair in Hanover, Germany. Visitors can explore Dinamica Generale’s offerings at Hall 27, booth F56, and find the Milk Sustainability Center alongside John Deere at booth D15.

With this groundbreaking partnership, the Milk Sustainability Center and Dinamica Generale are advancing Europe’s dairy sector toward more sustainable and efficient practices. Through enhanced data accessibility, they aim to empower farmers across Europe to reduce their environmental footprint and adopt more eco-friendly farming operations.

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