Pure Ice Cream, owner of the Kwality brand, is investing $21.7 million to build a new production facility in Dubai Industrial City. Set for completion in 2026, the facility will increase production capacity by 300% and create over 300 jobs, aligning with the UAE’s National Food Security Strategy 2051.
Pure Ice Cream, the parent company of the well-known Kwality ice cream brand, announced an investment of AED 80 million (approximately $21.7 million) to establish a new production facility in Dubai’s food and beverage zone within Dubai Industrial City (DIC). This significant investment aims to enhance production capacity and strengthen the company’s presence in international markets.
The new facility, scheduled for completion by 2026, will cover a 160,000-square-foot area on a 246,000-square-foot site. This expansion is set to boost Pure Ice Cream’s annual production capacity by 300%, bringing total output to an impressive 30 million liters per year. The expansion is part of Pure Ice Cream’s strategy to grow in key markets across the Gulf Cooperation Council (GCC), the United States, Africa, and Southeast Asia.
Designed to create over 300 new jobs, the facility will employ both fully and semi-automated manufacturing systems, which will prioritize operational efficiency and stringent quality control measures. This investment aligns with the UAE’s National Food Security Strategy 2051, ensuring that the facility meets high environmental and food safety standards, including ISO 14001 for environmental management and FSSC22000 for food safety.
Saud Abu Alshawareb, Executive Vice President of TECOM Group, remarked on the significance of this development:
“The launch of Pure Ice Cream’s facility at Dubai Industrial City offers a powerful proof point of these visions in action, and its addition to our district’s thriving F&B zone is a tangible manifestation of the UAE’s National Food Security Strategy 2051. We welcome such partners in our journey towards a resilient, sustainable, and prosperous future for the country.”
Saud Abu Alshawareb, Executive Vice President of TECOM Group
This investment highlights Pure Ice Cream’s commitment to innovation and sustainability while reinforcing Dubai Industrial City’s role as a crucial hub for food and beverage production within the UAE.
