Müller Yogurt & Desserts is partnering with NaviLens to enhance accessibility for blind and partially sighted individuals by integrating NaviLens codes into its packaging. This move aims to improve product information accessibility and foster inclusivity within the dairy industry.
Müller Yogurt & Desserts, a leading name in the UK dairy industry, is setting a new standard for inclusivity by partnering with NaviLens. Known for its diverse range of high-quality dairy products, including milk, yoghurt, and cheese, Müller is committed to innovation and social responsibility. This latest initiative aims to enhance accessibility for blind and partially sighted (BPS) individuals, reflecting Müller’s broader commitment to improving the consumer experience and promoting inclusivity.
A Pioneering Initiative in Dairy Accessibility
In a groundbreaking move for the UK dairy sector, Müller will integrate NaviLens codes across all its branded products. This initiative is part of Müller’s comprehensive brand and packaging refresh, aimed at making its products more accessible and ensuring that every consumer can make informed decisions. By using NaviLens technology, Müller seeks to set a new benchmark in accessibility within the dairy industry.
How NaviLens Works
NaviLens technology utilises high-contrast colour codes printed on product packaging, which can be easily detected by a smartphone camera. Key features of NaviLens technology include:
- Detection Range: The codes can be scanned from up to 12 times farther than traditional QR codes, facilitating easier access.
- Wide Reading Angle: The technology supports a reading angle of up to 160 degrees, allowing users to scan the code without needing precise alignment.
- User-Friendly Interface: The NaviLens app provides audio and haptic feedback, helping users locate and centre the code in their smartphone’s camera view.
User Experience
When BPS individuals use the NaviOnics app to scan the codes on Müller products, they benefit from:
- Audio Feedback: The app reads aloud essential product details, including ingredients, allergens, nutritional information, and recycling instructions, making it easier for users to access information without visual assistance.
- Textual Display: Users can also view product information on their phone screen with accessibility tools, catering to different user preferences.
Benefits of the Partnership
- Enhanced Accessibility: NaviLens technology significantly improves accessibility for BPS individuals, allowing them to independently access product information.
- Greater Inclusivity: By integrating NaviLens codes, Müller fosters a more inclusive shopping environment, ensuring that all consumers, regardless of their visual ability, can make informed choices.
- Improved Shopping Experience: The app’s audio and haptic feedback streamline the process of locating and scanning product codes, enhancing user independence.
- Increased Independence: BPS individuals can navigate product labels and make purchasing decisions independently, reducing reliance on others.
- Commitment to Social Responsibility: This initiative highlights Müller’s dedication to social responsibility and improving the quality of life for individuals with visual impairments.
Müller’s partnership with NaviLens represents a significant advancement in making dairy products more accessible to blind and partially sighted individuals. This initiative not only underscores Müller’s commitment to inclusivity and social responsibility but also sets a new industry standard for accessibility. By integrating NaviLens technology, Müller continues to lead the way in enhancing the consumer experience and promoting equal access to product information.
