Amul, through Gujarat Cooperative Milk Marketing Federation (GCMMF), will expand into the European market by launching dairy products in Spain by November 2024. Following its U.S. success, Amul aims to build a global presence, starting with Europe. The company’s growth highlights the strength of India’s dairy industry, which supports millions of small farmers.
Gujarat Cooperative Milk Marketing Federation (GCMMF), the organization behind the popular Amul brand, has announced plans to enter the European market by the end of November 2024. Amul, renowned for its wide range of dairy products, including milk, butter, and cheese, will first launch its offerings in Spain and then look to expand to other European countries. This marks a significant milestone for the Indian dairy giant, which has already made inroads into the U.S. market earlier this year.
Jayen S. Mehta, Managing Director of GCMMF, confirmed the company’s European expansion plans at the annual convocation of the Indian Institute of Foreign Trade (IIFT). signaling Amul’s growing global footprint.
“We will launch milk and other fresh dairy products in Europe by the end of this month.”
Jayen S. Mehta, Managing Director of GCMMF
Amul’s entry into Europe comes at a time when the Indian dairy industry is grappling with non-tariff barriers that hinder exports. Mehta emphasized that removing such barriers would help boost the export of Indian dairy products, which are in high demand across the globe.
India’s dairy industry is driven by small and marginal farmers, with milk serving as the primary livelihood for over 100 million families. Amul, which boasts a turnover of INR 80,000 crore, supports over 36 lakh farmers and has become one of the strongest dairy and food brands worldwide.
Earlier this year, GCMMF successfully launched four types of milk in the U.S. market, catering to the needs of Indian migrants and the broader Asian community. With the upcoming European launch, Amul aims to further establish itself as a global leader in dairy products.
