Starbucks will remove its surcharge for non-dairy milk options starting November 7, in response to a $5 million lawsuit alleging discrimination against lactose-intolerant customers. This change aims to increase accessibility and provide cost savings for nearly half of U.S. customers.
Starbucks has announced it will eliminate its long-standing surcharge for non-dairy milk alternatives beginning November 7, responding to customer demand and a recent $5 million lawsuit. The company, headquartered in Seattle, Washington, introduced the change as part of its commitment to inclusivity and affordability, citing that the move aligns with its mission to enhance customer experiences. This shift comes just as Starbucks launches its holiday menu in the U.S., allowing customers to opt for almond, soy, or oat milk at no additional cost.
The change follows a legal challenge from three California residents who alleged that the surcharge discriminates against lactose-intolerant individuals, which they argued is a protected condition under the Americans with Disabilities Act (ADA). Filed in Fresno, California, the lawsuit highlighted that lactose-intolerant customers paid an additional $0.50 to $0.80 per drink to avoid dairy milk. This practice, they claimed, unfairly impacted millions of Americans with lactose intolerance, classified as a disability under the ADA.
With non-dairy milk substitutions being the second most popular drink modification after extra espresso shots, Starbucks reported that nearly half of its U.S. customers modifying drinks would benefit from a 10% price reduction.
“Removing the surcharge for non-dairy milk is a way for us to embrace the variety of ways customers enjoy their Starbucks experience.”
Starbucks CEO, Laxman Narasimhan
The elimination of the non-dairy surcharge is seen as a strategic and socially responsible shift for Starbucks, reaffirming its commitment to supporting customers with diverse dietary needs and preferences.
