Amul, India’s renowned dairy brand based in Gujarat, has been named the world’s strongest food brand by Brand Finance, UK, for 2024. This accolade marks the fourth consecutive year that Amul has retained its position as the strongest dairy brand globally, reflecting its leadership in the industry. With a Brand Strength Index (BSI) score of 91.0 and an AAA+ rating, Amul continues to demonstrate its dominance through brand familiarity, consumer trust, and extensive market reach, securing its place among the top global food brands.
Amul, the iconic Indian dairy brand headquartered in Anand, Gujarat, has achieved a remarkable milestone by being named the world’s strongest food brand by the prestigious brand valuation consultancy, Brand Finance, UK. This recognition not only reinforces Amul’s status as a leader in the global dairy industry but also marks the fourth consecutive year it has been crowned the strongest dairy brand worldwide. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul, is the largest farmer-owned cooperative in the world, representing over 3.6 million farmers across India. The cooperative is renowned for its vast network and unwavering commitment to quality, which has made Amul synonymous with trust and excellence in the dairy sector.
Amul’s Rise to the Top of Global Rankings
According to the annual report, Food & Drink 2024, released by Brand Finance, Amul has ascended to the top position as the world’s strongest food brand, moving up from its second-place ranking in 2023. With a remarkable Brand Strength Index (BSI) score of 91.0 out of 100, Amul has earned the elite AAA+ rating. This accomplishment underscores Amul’s exceptional performance across key areas such as brand familiarity, consumer consideration, and recommendation metrics. The brand’s continuous efforts to maintain and enhance its reputation have clearly paid off, cementing its position at the pinnacle of the global food and dairy industry.
Amul’s Unique Position in the Global Market
Amul stands out as the only Indian brand among the top 50 global food, dairy, and non-alcoholic drinks brands, further highlighting its exceptional standing in the international market. The brand’s consistent performance is a testament to its ability to connect with consumers worldwide, leveraging a rich heritage and a commitment to quality that has been nurtured over decades. As a cooperative, Amul operates on a unique model that ensures fair pricing and sustainable livelihoods for its member farmers, contributing significantly to rural development in India.
Leadership and Vision
Jayen Mehta, Managing Director of Amul, expressed immense pride in this achievement, attributing the brand’s success to the collective efforts of the entire Amul team and its vast farmer network. “This is indeed a proud moment for the entire Amul team and our 36 lakh farmers, who have contributed to building and nurturing this brand. We have always believed Amul’s currency is not milk, but trust, and it is this trust, which has created the brand that is loved by every generation of consumers over the last 78 years,” Mehta stated. His words reflect the cooperative’s ethos and its focus on building trust with consumers as the cornerstone of its brand strategy.
Impressive Scale and Consumer Reach
Amul’s dominance in the dairy sector is also evident from its impressive scale of operations. The cooperative annually procures 11 billion liters of milk, which is processed into a diverse range of dairy products consumed by millions. With a turnover of Rs 80,000 crore (approximately USD 10 billion), Amul products are chosen by consumers a staggering 22 billion times each year. This vast consumer reach underscores the brand’s deep-rooted connection with its audience and its ability to cater to diverse tastes and preferences.
Amul’s recognition as the world’s strongest food and dairy brand is a significant achievement not just for the cooperative but also for India, showcasing the country’s potential to lead in global markets through innovation, quality, and trust. As Amul continues to expand its footprint and enhance its offerings, its journey remains a source of inspiration for brands worldwide, demonstrating the power of a cooperative model rooted in community, quality, and trust.
