Nova Dairy, a major Indian dairy producer, is enhancing animal welfare with a new initiative. Focused on educating farmers and promoting free-grazing, the program aims to boost milk production and reduce costs. It includes practical guidance and ongoing research, underscoring Nova Dairy’s commitment to ethical and sustainable dairy farming.


Nova Dairy, a leading player in India’s dairy industry, is known for its commitment to high standards of quality and sustainability. With a robust supply chain and a focus on innovation, the company has established itself as a prominent name in dairy production. Nova Dairy is dedicated to advancing dairy farming practices and ensuring the well-being of its cattle.

Nova Dairy’s New Initiative

Nova Dairy has launched a comprehensive initiative aimed at enhancing animal welfare within its cattle supply chain. This program focuses on educating farmers across India about the critical importance of animal welfare. By providing training and resources, Nova Dairy aims to promote best practices in cattle management, ensuring that animals are treated with care and respect throughout their lives. Recognizing farmers as the backbone of the supply chain, Nova Dairy is dedicated to empowering them with the knowledge and tools needed to improve the health and productivity of their cattle, ultimately benefiting everyone involved, from farmers to end consumers.

Importance of Animal Welfare in Dairy Farming

The health of dairy cattle is directly linked to the quality and quantity of milk produced. A stressed or unhealthy cow is less likely to produce milk efficiently, which can have significant economic implications for farmers. By focusing on animal welfare, Nova Dairy aims to create a more resilient and productive supply chain. Improved animal welfare can lead to better milk yields, reduced veterinary costs, and overall enhanced productivity.

Benefits of Free-Grazing Practices

A key component of Nova Dairy’s initiative is advocating for the freedom of cattle to graze naturally. Research and practical experience have shown that cows allowed to roam and graze freely exhibit better mental and physical health compared to those that are confined. Cows that graze freely produce more milk and have better mental well-being.

Key benefits of free-grazing practices include:

  • Higher Milk Yields: Free-grazing cows produce higher milk yields due to reduced stress and improved overall health.
  • Improved Physical Health: Cows exhibit fewer diseases and incur lower veterinary costs.
  • Enhanced Mental Well-Being: Cows experience fewer stress-related behaviors and better mental health.

Practical Guidance and Continuous Research

As part of its initiative, Nova Dairy will provide farmers with practical guidance on transitioning to free-grazing practices, including constructing or modifying infrastructure like fencing and shelters. The company will offer hands-on training and support to help farmers implement these changes effectively.

Nova Dairy is committed to ongoing research and development in animal welfare practices. Collaborating with veterinarians, animal behaviorists, and agricultural experts, the company aims to stay at the forefront of ethical dairy farming. This includes exploring technological innovations, such as wearable devices and sensors, to monitor cattle health and behavior in real-time.

Nova Dairy’s new initiative underscores the importance of animal welfare in the dairy industry. By promoting best practices in cattle management and advocating for free-grazing, the company aims to enhance the health and productivity of its cattle supply chain. This initiative benefits animals, farmers, and consumers alike, highlighting the interconnectedness of animal welfare and dairy farming success. With comprehensive support and a commitment to innovation, Nova Dairy is poised to lead the industry in promoting ethical and sustainable dairy farming practices.

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