Purabi Dairy has signed an MoU to manage the Dhemaji dairy plant, enhancing milk production and distribution in Upper Assam. This collaboration aims to boost local dairy sector development, provide farmer training, and improve supply chain efficiency.
The West Assam Milk Producers’ Co-operative Union Ltd., also known as Purabi Dairy, has entered into a significant partnership with the Directorate of Dairy Development (DoDD) of the Government of Assam. This collaboration, formalized through a Memorandum of Understanding (MoU), is set to transform the dairy landscape in Upper Assam by taking over the operations of a 5,000-litre per day dairy plant located in Dhemaji.
Objectives of the MoU
The MoU aims to strengthen the cooperative dairy sector in Upper Assam by expanding the reach and availability of Purabi milk and related products. This partnership will facilitate:
- Enhanced Milk Availability: By operating the Dhemaji dairy plant, Purabi Dairy will ensure a more reliable and accessible supply of fresh milk and dairy products in the region. This move is expected to significantly cut down transportation time and costs from the primary plant in Guwahati.
- Economic Opportunities for Farmers: The initiative will create new market opportunities for local farmers and provide them with comprehensive training and growth prospects. This approach is designed to improve the overall income levels of farmers by integrating them more effectively into the dairy supply chain.
Expected Benefits
- Improved Supply Chain Efficiency: The establishment of the new facility in Dhemaji will enhance the efficiency of the milk supply chain. Local processing will reduce reliance on long-distance transportation, leading to fresher products and lower logistics costs.
- Increased Dairy Production: The collaboration is expected to boost local milk production, contributing to the ambitious target of achieving 10 lakh litres of daily milk production for Assam. This goal aligns with the broader strategy to elevate the dairy sector’s performance in the state.
- Farmer Support and Training: The initiative will offer farmers in Upper Assam access to better market conditions and resources. Training programs will be implemented to help farmers enhance their dairy farming practices, improve productivity, and maximize their income.
Role of Purabi Dairy
Purabi Dairy, renowned for its robust presence in the dairy sector, will be central to the management and operation of the Dhemaji plant. Leveraging its extensive experience in dairy production and distribution, Purabi Dairy is poised to bring several advantages to this new facility:
- Expertise in Dairy Processing: Purabi Dairy’s established methods and practices in dairy processing will be applied to ensure high-quality production standards at the Dhemaji plant. This includes adopting best practices in hygiene, processing techniques, and quality control to produce top-grade milk and dairy products.
- Efficient Supply Chain Management: With a proven track record in managing dairy supply chains, Purabi Dairy will implement streamlined logistics and distribution processes at the Dhemaji plant. This will help in reducing transportation costs and improving the efficiency of the milk supply chain, ensuring fresher products reach local consumers more quickly.
- Technology and Innovation: Purabi Dairy is known for integrating advanced technology and innovative solutions into its operations. The company will introduce modern dairy technologies and practices at the Dhemaji plant to enhance productivity, optimize resource use, and reduce waste. This includes implementing state-of-the-art milking equipment, pasteurization processes, and packaging solutions.
- Farmer Engagement and Support: Purabi Dairy’s commitment to supporting local farmers will be a key component of this collaboration. The company will facilitate training programs and workshops to educate farmers on improved dairy farming techniques, animal health, and sustainable practices. This support will help local farmers increase their milk yield and quality, thereby contributing to the overall success of the dairy sector in Upper Assam.
- Expansion of Product Range: In addition to increasing milk availability, Purabi Dairy plans to expand the product range offered at the Dhemaji plant. This will include a variety of dairy products such as curd, paneer, lassi, and flavored milkshakes, catering to diverse consumer preferences and increasing the plant’s market presence.
- Community Development: Beyond business objectives, Purabi Dairy aims to contribute to community development through this initiative. By creating job opportunities and engaging with local stakeholders, the company will support socio-economic growth in Upper Assam, aligning with broader regional development goals.
Future Outlook
The commencement of operations at the Dhemaji dairy plant represents a crucial step in advancing the dairy sector in Upper Assam. By optimizing local milk production and improving supply chain logistics, this partnership aims to create a more robust and sustainable dairy industry in the region. The MoU underscores the commitment to fostering growth and innovation within Assam’s dairy sector, ultimately benefiting both producers and consumers alike.
