Nandini, Karnataka’s renowned dairy brand, is set to sponsor the 11th season of the Indian Super League (ISL) while expanding into new markets, including the U.S.
Karnataka’s Nandini dairy brand, developed by the Karnataka Milk Federation (KMF), has announced a major sponsorship deal for the 11th season of the Indian Super League (ISL) football tournament. The sponsorship, which will run from September 2024 to March 2025, aims to enhance Nandini’s visibility through prominent branding opportunities throughout the tournament.
Nandini’s Major Sponsorship Move
Nandini, a well-established dairy brand under the Karnataka Milk Federation (KMF), will have its branding prominently displayed across LED boards, presentation backdrops, dugout areas, and through extensive TV and OTT exposure during the ISL season. This strategic move marks a significant step for Nandini as it ventures into sports marketing, aiming to strengthen its national presence.
KMF’s Managing Director, MK Jagadish, highlighted the importance of this sponsorship as part of Nandini’s broader expansion strategy. The initiative not only aligns with the brand’s marketing goals but also signals its intent to enhance visibility and brand recognition on a larger scale.
Expanding Beyond Sports
In addition to its ISL sponsorship, Nandini is preparing to expand its market reach. The brand is set to enter the Delhi market with a range of products, including milk, curd, butter, and ghee. Recently, Nandini also made its debut in the U.S. market with “Nandini Splash,” a whey-based energy drink, and has garnered international attention by sponsoring cricket teams during the World Cup.
Nandini’s market position in Karnataka has been a topic of discussion following Amul’s announcement of its entry into Bengaluru. Former Chief Minister Basavaraj Bommai reassured that Nandini would continue to maintain a strong presence in the region.
Nandini’s involvement in sports sponsorship and its national expansion efforts reflect the brand’s ambitious growth strategy and commitment to increasing its market footprint both domestically and internationally.
